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Political

How to deal with the Likeability Bias – Make female characteristics a strength!

Let’s face it, the vast majority of MPs are men (as are the leaders of FTSE 100 companies), so perhaps not surprising that the cultural and social paradigms are still strong and, in that context, that male qualities and leadership qualities are seen as synonymous. Traditionally female characteristics of compassion, caring, collaboration and empathy, can […]

politics, women,
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How to deal with the Likeability Bias – Call it out

Call it out! When dealing with a Likeability bias situation, there is an approach that advocates naming the elephant in the room and talking about it! The problem is the elephant is not always obvious to many in the room. Many electors and selectors will not be aware of their own prescriptive bias. They will […]

politics, women,
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How to deal with the Likeability Bias – Strike a balance

While women’s natural tendencies can cause many women to not want to brag about what they’ve accomplished, when it comes to interviews and selections, they know they have to talk about themselves and their achievements.  Women sometimes go in hard, and say a lot about their knowledge, credentials and experience. I’ve heard women make selection […]

politics, women,
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How to deal with the Likeability Bias

One answer lies in increasing awareness of this form (or any others) of unconscious bias with the people making the selections and with electorates.  That however is a societal and macro level issues, at the very least organisational in scope. Political parties for example would do well to educate people involved in their selection processes […]

politics, women,
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Women, politics and Likeability

Women aspiring to political office face a significant barrier to success. Well perhaps they face many, but I’m not talking about balancing family responsibilities, childcare, elderly care or domestic responsibilities. The big issue is the L word, the Likeability factor. To be selected or elected you have to be likeable. That much is obvious. As […]

politics, women,
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Women getting selected and elected – The context

Why you need to be liked! Likeability, the key to success for speaking, influencing and communicating. What all good salespeople know is that people buy on emotion and justify on reason. That is true of “buying” a person as well as a product. This sales adage may have initially come from folk wisdom and sales […]

politics, women,
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The power of public speaking

The Dancing Queen! What a difference a year makes – Key learnings from Theresa May! If you ever doubted the power of public speaking surely the recent PM’s conference speech will have put you straight. Speaking matters. It’s why Churchill became PM and not Lord Halifax, Kennedy beat Nixon, why David Cameron, as a relative […]

leadership, politics, public speaking, women,
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Politics – Why don’t women run??

Why aren’t there more women in politics? There has been a lot of discussion and focus in the media about this recently. Not surprising really, given that 100 years on from women getting the vote, women still make up only 32 % of all MPs and about the same % of local councillors. In the […]

public speaking, women,
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Women, Power, Presence and Presentation

How to deal with the Likeability Bias – Make female characteristics a strength!

News & Case Studies

How to grab audience attention!

How to grab audience attention!

I went to a Hertfordshire Chamber of Commerce, Women in Business lunch recently with a great...

17 Sep 2019
How to deal with the Likeability Bias – Make female characteristics a strength!

How to deal with the Likeability Bias – Make female characteristics a strength!

Let’s face it, the vast majority of MPs are men (as are the leaders of FTSE...

16 Sep 2019