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How to deal with the Likeability Bias

One answer lies in increasing awareness of this form (or any others) of unconscious bias with the people making the selections and with electorates.  That however is a societal and macro level issues, at the very least organisational in scope. Political parties for example would do well to educate people involved in their selection processes […]

politics, women,
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Women, politics and Likeability

Women aspiring to political office face a significant barrier to success. Well perhaps they face many, but I’m not talking about balancing family responsibilities, childcare, elderly care or domestic responsibilities. The big issue is the L word, the Likeability factor. To be selected or elected you have to be likeable. That much is obvious. As […]

politics, women,
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Women getting selected and elected – The context

Why you need to be liked! Likeability, the key to success for speaking, influencing and communicating. What all good salespeople know is that people buy on emotion and justify on reason. That is true of “buying” a person as well as a product. This sales adage may have initially come from folk wisdom and sales […]

politics, women,
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Why Sales Training Doesn’t Work!

It’s estimated that globally corporations spend between $4-7bn a year on training sales professionals and yet research* suggests that 90% of sales training programmes result in a 90-120 day increase in sales productivity. Shockingly, fewer than 20% of companies show a productivity increase that lasts over a year. Why is this? In this 24/7 world […]

methodology, Sales success, Training,
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Watch Out Words!

Watch out Words–It’s fair enough. We all have our little vocal tics, words that are our ‘go to’ words, words we habitually pepper our speech with and often use to pad out what we say when we’re unsure or nervous when we’re talking about something. It’s important to be aware of and watch out for […]

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What’s the point of your presentation?

What is your objective when making a speech or presentation? Often people say that their objective is to inform or give information. But what do we really mean by “to inform”? People can get raw data and even information from the internet, do they really need you talking to them? So you have to ask, […]

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Making conference presentations – Love them or Loathe them??

Is it a great time to refocus and set direction, to inspire and be inspired ? Or do you just dread it? Dread being required to get up on your hind legs and make the standard issue presentations? Dread the bored audiences, the PowerPoint mountain you’ll be asked to produce? Worst of all, do you […]

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Is Glossophobia stopping you speaking out?

Are you someone who, at the mention of speaking in public, comes out in a cold sweat wanting to hide in the furthest corner of the room? If so, don’t worry! You are not alone. It’s very common. So common in fact there’s a word for it; Glossophobia. (Greek; glōssa, meaning tongue and phobos, fear or dread.) You […]

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Women, Power, Presence and Presentation

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News & Case Studies

How to deal with the Likeability Bias

How to deal with the Likeability Bias

One answer lies in increasing awareness of this form (or any others) of unconscious bias with...

16 Jul 2019
Women, politics and Likeability

Women, politics and Likeability

Women aspiring to political office face a significant barrier to success. Well perhaps they face many,...

2 Jul 2019